Put your money where your heart is.

Life Imitates immerses inquisitive collectors in pioneering artist practices with two principles: self-discovery and ethical acquisition.

When partnering with a client, we mutually commit to a mode of curiosity, trust and education. Together, we tease out a written collection plan based on one’s unique story, set a budget and speak regularly.

We have represented collector interests in direct studio commissions by their favourite artists; bidding, and selling collections at auction; and in financial negotiations with behemoths such as Pace, Gagosian, and Hauser & Wirth. We believe in empowerment via transparency—and keep only the most tedious bits to ourselves.

Some clients say the process of learning about oneself-through-art feels therapeutic—while some equate it to an exorcism.

We believe that life improves when it imitates the freedom of art making.

Above: Divine, 1984 (c) Greg Gorman